Sunday, June 24, 2012

Assignment 1-4-6 Written Analyses


The first time when I take this class it was uncomfortable and uninterested; it’s because of my stereotype thought about the course. Slowly it became a part of my regular routine and now it’s really amazing I can see everything around me is somehow related with the theories of popular culture. I can see theory of belief and myth that people actually practice in their life. Their icon, ritual, stereotype thought, dream of hero and celebrity, all are belongs to a formula that exist in our society and transferred it generation to generation.

Another development I gain from this class is on my topic. I have chosen “YouTube and its growing popularity” as my popular culture topic. It was picked randomly and didn’t have much idea on it. For me, youtube.com was just an online video gallery to me. But now I think, YouTube has the strong formula to become no 1 online video gallery. The formula that includes icon with positive and negative myth, belief, ritual and stereotype, a habit, sometime act like hero and celebrity.

While thinking about the factors of popular culture in my topic; I found every point is related with it. All of theories are equally related with my topic but icon seems best for “YouTube and its growing popularity”. It is an icon of online video gallery and best in video quality. YouTube have been popular and it is in growing rate, it’s because it’s image on million viewers. If we search for video, then youtube.com come first in our mind and it’s because we have an image of that particular site. It is an icon of online video gallery to million people.
In search of popular culture theory with my topic, I get lots of database that were similar topic some of them seemed to stereotyped, some are myth, some just define hero and celebrity, and some define their topic in formula. The interesting part is people define popular culture theory as they see and as they want. This was interesting for me to read other’s database and tally with mine.  As a result, I got lots of information on my topic that is important and reliable as well as help me to change my perception on the topic. Out of all; I chose the most reliable information and its source for my analysis.

Sunday, June 17, 2012

Assignment 1-4-5, Written Analysis 4


Concept of Formulas behind YouTube and its growing popularity
My topic, “YouTube and its growing popularity” has a strong belief of free-online video by million viewer, negative myth of it charge money to its viewer and positive myth of it have every kinds of video is still there with lots of people, it is also a ritual for a million people to stay log in and watch free video for free time (Lev Grossman, 2012) and several hours. By all theory, I can say that it is an icon of video gallery to all. Behind these successes, there is a formula that covers a large movement (RaY B.B., 2005). If we look closely, there were several updates and product development in this site, for example: sharing in social networks, can log in with gmail account, we can view different TV’s episode online without commercial, etc.
There have always been formulas to sustain this site. From its beginning in 2005, the three entrepreneurs had invented YouTube as their invention. It was the first free-online video gallery that became the largest free-online video store of our generation. In its starting phase, formula of creating and increasing viewer was; user can upload their file, share it and view the video. After Google had acquired the company and different convention were used to develop the site. It includes; likes and dislike on video, comment, ads by Google, gmail account sign in, choosing quality of video, download it, history, personal collection listed in gmail etc. The formula seems powerful to make YouTube as no one in online video gallery.
The theory of formula makes me think in the strategic part of the organization from the starting to till the date; every movement, development, product development, market penetration, customer Intimacy, Operational Excellence, etc. Now I am clear that behind every organization, literature, movie, story, commercials, creation and development; there is a formula that were modified, myth and convention from other sources to create new one.

Reference
Browne R.B (2005). Formula. InR. Browne, Profiles of popular culture (pp.115-116). Madison, Wisconsin
LEV GROSSMAN (Jan. 30, 2012). The Beast With A Billion Eyes. TIME Magazine
Retrieved from http://www.time.com/time/magazine/article/0,9171,2104815,00.html#ixzz1wTnSdk5q” on June 1, 2012

Thursday, June 14, 2012

Spider-Man in Love; A Psychoanalytic Interpretation


A Review of the Literature
The 1960’s hit comic series Spiderman, which was also made a movie by Sam Raimi in 2002 is an action adventure film in which the story flows like a peculiar love story has been interpreted by Richard L. Kaplan. This analytical article revolves around the love story of two adolescent which does not happy endings unlike other films. The article is the interpretation of the societies of 1960s in the States which is also same in the today’s period.
The rhapsodies of love reveal the entanglements of romance in good and bad models of man; the threats of hyper masculine men are acting out in the part of the traditional Oedipal trauma offers a potent crowbar with which to pry open the hearts of American culture and expose the romantic myths and nightmares laying within. The ultimate pressure of being unusually charming and attractive for being liked by the society and the superhero that has soft corner in a heart eventually turns down a girl who thinks other responsibilities are yet to be served rather than love is adequately illustrated by author in this article.
Analysis of the story:
Author Richard L. Kaplan claims Spiderman, Sam Raimi’s 2002 action adventure film love story as a peculiar as different as what other critics quotes this film as a love story in disguise. The most enduring love story with the fusion of the fight series with the villains, Kaplan seems to like the story more. The super hero, the super-villain and the charming heroine to accompany upon, the story is somehow as usual as other stories. In my opinion, the article is not so reveal upon the heroine’s character. As eyes sees what it wants to see, I felt the character of Spider man’s girlfriend played by Mary Jane Watkins, is just as an eye-candy to the readers. Despite her shifting from one man to another, the author felt her movement with boys as “affections shifting from bad love object to bad love object” unless he is ‘The White Knight-Superman’.
After rescuing from a harassing gang of underclass ethnics, MJ kisses Spiderman and then it created a sparkle of true love with each other. What I don’t agree with the author here is that only by a single kiss, the author felt it a true love. MJ’s bad lovers and Parker’s enemies are taken as the oedipal fantasies of the child. Here, it is weird that Peter Parker and MJ are considered as children by the author and I don’t feel any connection between the oedipal fantasies with the villains and the bad lovers respectively because the teenagers are not the child and they are both grown-ups who escape from home to find their fortunes in Manhattan.
I feel the whole article Spiderman in Love written by Richard L. Kaplan is indifferent to MJ and thinks the ego-centric decision taken by Spiderman which destroys the love between the budding relationships is good which has created a chaos in the roles of gender. In a nutshell, the article provokes a detailed description which creates vibes in the article.
Agree/disagree
I agree with the entire author’s main point and his interpretation but somehow I feel that ‘Oedipus formula’ and ‘the adolescent on steroids’. The sensational interpretation of his article has a better description, enriched classification of the points. However, the ‘Oedipus formula’ and the adolescent on steroids was somehow out of the context in this story and article too. I don’t feel Peter Parker and MJ are children anymore to think their enemies and bad lovers as the Oedipus formulas.
In this story, I rather felt the characters of Peter Parker and MJ has been featured as the outgrown adolescent who knows how to handle the relationship and escaping to the skyscrapers, fortunes in Manhattan. They are not child anymore and the Oedipus factor is not related in this story. The villains and the bad lovers are not supposed be killed for the sake of having a soft corner for own mother. Killing and dumping the guys are not what exactly Oedipus factors mean. This is not child fantasy anymore. If it has to be, every girl who dumps a guy has to be in the verge of Oedipus factors. And every guy who wants their opponent to be in control has to be in the verge of Oedipus factors.
When suddenly a guy whose muscle pumps up, loses his acne, voice deepens discovers a power then also he is disguised by the people. The author seems to have a feeling that the bulky muscles, tone abs and husky voices are supposed to rule the world is untrue. The behavior of a typical person is what matters the most. The male superiority is also weird in almost all the main points author interprets about.
Important/ unimportant
This article is important because I tend to get knowledge about the perception of different kinds of people residing in the United States during 1960s. Their attitude about man, their capability of controlling society, dreams to achieve great future without parental support are the fascinating details I got from the article. With the ever evolving of the culture in the decade, I felt, this culture is still in the American’s mind. I also learnt from the article that love has to be sacrificed eventually when it brings responsibility. 
To the standpoint, I got a vivid knowledge about the perception of the people which believes male’s superiority as the utmost preference today. The person has to charming and attractive at the same time to lead the world to survive in the time of 1960s time in the States.

Reference:
Kaplan, Richard L. (April 2011), The Journal of Popular Culture, Volume 44, issue 2, p. 291-313 ISSN: 0022-3840, DOI: 10.1111/j.1540-5931.2011.00833.x. Blackwell Publishing Inc

Sunday, June 10, 2012

Assignment 1-4-4; "Written Analyses"


YouTube is a creation of Steve Chen, Chad Hurley and Jawed Karim. They started at February 14, 2005 and in 2006 it has been takeover by Google. Although the three entrepreneurs have develop and biggest search Engine Company is supporting this site, YouTube has become self celebrity to the world. People think about YouTube in the first to watching videos online. It has become a hallmark and ultimate destination for online viewers. It is a hero for all those people who enjoy watching video online for free of cost.
A hero is a most important character of play, movie and story (Active Study, 2001). While focusing on the popular culture of YouTube and its growing popularity, I found YouTube as a hero of online video gallery for this twenty first century. It has more than 6 million regular viewers and user around the globe. A huge mass is supporting this video sharing network as a celebrity. More than 6 million people are fans of YouTube and they are satisfied with their icon.
This case is beyond the theory of Classical Heroes and Personal Heroes. According to Browne R.B (2005), “heroes are our own creation to serve our own needs”. In this way we can say that YouTube is a hero of our generation. This theory gives a perfect reason for the growing popularity of YouTube. People use YouTube as they want. They search the video they want, upload they have and share their thoughts. Since it is free log on site, people have make YouTube as a tradition for online video, online video gallery icon, and a strong online media celebrity.
By applying the theory and meaning of popular culture, I have more clarity on my topic. It was just a topic when I had chosen it but now I have the knowledge of every side that can be a popular culture to million people around the world.  I must thank this course to give me an ability to see the things into a new prospective.

References:
Active study dictionary (2001). Meaning of hero (pp. 333). LONGMAN English Dictionary
Browne R.B (2005). Heroes and heroines. InR. Browne, Profiles of popular culture (pp.35-37). Madison, Wisconsin

Thursday, May 31, 2012


Login in to YouTube and watch free online videos has been a rituals for a million internet user. It has developed a ritual of free online video gallery that is open to general public. According to Lev Grossman (2012), YouTube has more than 4 billion user visit per day. With its 4 billion regular viewers, a tradition of watching videos online has been started and it is creating a new era of online entertainment too.  Now we can see the growing popularity of this website in the current period.
Adapted from “www.pandemiclabs.com,” by Jiannis Sotiropoulos, 2008 Retrieved from http://www.pandemiclabs.com/blog/online-video/going-viral-with-youtube/
According to H. Shuttle (2012), “YouTube have made it possible for citizen journalists to have a voice and provide their content to a broad audience of folks across the web”.  This statement clearly says, YouTube has easy excess as well as brings opportunity to everyone and people are expecting changes through online broadcasting of a problem. It is a development of technology that allows every single story, critiques, and perspectives which should be told.
Lev Grossman (2012), have also reported that every single minute, one hour length videos are uploaded in YouTube.  People are awaken and utilizing there resource to explore themselves as well as enlighten society. These are the rituals with YouTube and soon in near future it will be a culture of every household. With the help of the theory, I found the swift in culture of medium of exploring themselves.

References        
Adapted from “www.pandemiclabs.com,” by Jiannis Sotiropoulos, 2008 Retrieved from http://www.pandemiclabs.com/blog/online-video/going-viral-with-youtube/ on June 1, 2012
LEV GROSSMAN (Jan. 30, 2012). The Beast With A Billion Eyes. TIME Magazine
Retrieved from http://www.time.com/time/magazine/article/0,9171,2104815,00.html#ixzz1wTnSdk5q” on June 1, 2012

Monday, May 28, 2012


I had chosen “youtube.com and its growing popularity” as a popular culture topic. I believe that YouTube and its growing popularity belong to the icon and popular belief theory of the popular culture. It is an icon of largest online video gallery with the popular belief of getting similar kind of video they search. YouTube has always been a first choice of milliner viewers around the globe. There are many videos that are entirely personal but could not send through our mailing services due to storage limits whereas YouTube has been an icon to upload the large videos with privacy. We can post video and make them as per our privacy and coping rights in YouTube. We can mention and limits the viewers or select few people to find the URL address as well as available in selected geographical area too.
As per the teenink.com, tube has develop a culture of video sharing website, Internet celebrities, promoting musical performers, opportunities for political and religious speech, and creating a battleground for issues of censorship, copyright infringement, and privacy rights.” it is an example of popular belief with the YouTube.  Furthermore it has also carried a symbol of large viewers support from different corner of the world.
The YouTube has given a platform of broadcast and transform them in internet world as well as social networking site to the world. With its growing viewers and easy steps for uploading and videos sharing, people have become a fan and regular viewer of the YouTube. This theory helps me to understand the actual part of popular culture with the topic I have selected. Now I am clear about the reason behind YouTube and its growing popularity.

Thursday, May 24, 2012

The first icon, I have chose is Google. It is the most successful search engine in the 21st century. For me, it is an icon of help. I can reliable on Google to have the piece of information that I needed. Today generally we don’t say search something on internet, the term has changed and it’s called “lets Google for something”. It has an ocean of information; almost everything can be found. I am one of the fans of Google and its regular user.



Second one is YouTube, as the no. 1 online video gallery and all time favorite of the viewers. Anyone can sign in and watch the variety of movie with the YouTube.  According to TIMES, “For every minute that passes in real time, 60 hours of video are uploaded to YouTube”.  In addition, TIMES has also claim; YouTube has 4,000,000,000 page views per day, which adds up to 1,000,000,000,000--that's a trillion--a year. It has 800,000,000 users (about the same as Facebook) who watch 3,000,000,000 hours of video a month (that's 340,000 years). Human civilization now generates massive quantities of video footage simply as a by-product of its daily functioning, much as some industrial processes generate toxic slurry. This website has the highest rate of customer attraction and attention till the date. In other word it is a king of online video gallery. I chose YouTube and it means a free online gallery to me where I can watch movies, music video, tutorial and so on.
And the final one is Master Chef, as one of the popular TV shows in present days. Master Chef has given a new importance to cook. Before there are some programs that teaches to cook but now people get inspired to cook different in taste in same variety and it has been possible with the help of Master Chef. This show has proved that being a Chef is better than just a cook; it is an art of making and presenting food. The more important reason I choose this icon is the reality and the originality of the program. There are lots of other reality programs but Master Chef has been separated with the trend and become new inspirations to all.