Login in to YouTube and watch free online videos has been a rituals for a million internet user. It has developed a ritual of free online video gallery that is open to general public. According to Lev Grossman (2012), YouTube has more than 4 billion user visit per day. With its 4 billion regular viewers, a tradition of watching videos online has been started and it is creating a new era of online entertainment too.  Now we can see the growing popularity of this website in the current period.

Adapted from “www.pandemiclabs.com,” by Jiannis Sotiropoulos, 2008 Retrieved from http://www.pandemiclabs.com/blog/online-video/going-viral-with-youtube/

According to H. Shuttle (2012), “YouTube have made it possible for citizen journalists to have a voice and provide their content to a broad audience of folks across the web”.  This statement clearly says, YouTube has easy excess as well as brings opportunity to everyone and people are expecting changes through online broadcasting of a problem. It is a development of technology that allows every single story, critiques, and perspectives which should be told.

Lev Grossman (2012), have also reported that every single minute, one hour length videos are uploaded in YouTube.  People are awaken and utilizing there resource to explore themselves as well as enlighten society. These are the rituals with YouTube and soon in near future it will be a culture of every household. With the help of the theory, I found the swift in culture of medium of exploring themselves.

References        

Adapted from “www.pandemiclabs.com,” by Jiannis Sotiropoulos, 2008 Retrieved from http://www.pandemiclabs.com/blog/online-video/going-viral-with-youtube/ on June 1, 2012

LEV GROSSMAN (Jan. 30, 2012). The Beast With A Billion Eyes. TIME Magazine

Retrieved from http://www.time.com/time/magazine/article/0,9171,2104815,00.html#ixzz1wTnSdk5q” on June 1, 2012