Assignment 1-4-5, Written Analysis 4

Concept of Formulas behind YouTube and its growing popularity

My topic, “YouTube and its growing popularity” has a strong belief of free-online video by million viewer, negative myth of it charge money to its viewer and positive myth of it have every kinds of video is still there with lots of people, it is also a ritual for a million people to stay log in and watch free video for free time (Lev Grossman, 2012) and several hours. By all theory, I can say that it is an icon of video gallery to all. Behind these successes, there is a formula that covers a large movement (RaY B.B., 2005). If we look closely, there were several updates and product development in this site, for example: sharing in social networks, can log in with gmail account, we can view different TV’s episode online without commercial, etc.

There have always been formulas to sustain this site. From its beginning in 2005, the three entrepreneurs had invented YouTube as their invention. It was the first free-online video gallery that became the largest free-online video store of our generation. In its starting phase, formula of creating and increasing viewer was; user can upload their file, share it and view the video. After Google had acquired the company and different convention were used to develop the site. It includes; likes and dislike on video, comment, ads by Google, gmail account sign in, choosing quality of video, download it, history, personal collection listed in gmail etc. The formula seems powerful to make YouTube as no one in online video gallery.

The theory of formula makes me think in the strategic part of the organization from the starting to till the date; every movement, development, product development, market penetration, customer Intimacy, Operational Excellence, etc. Now I am clear that behind every organization, literature, movie, story, commercials, creation and development; there is a formula that were modified, myth and convention from other sources to create new one.

Reference

Browne R.B (2005). Formula. InR. Browne, Profiles of popular culture (pp.115-116). Madison, Wisconsin

LEV GROSSMAN (Jan. 30, 2012). The Beast With A Billion Eyes. TIME Magazine

Retrieved from http://www.time.com/time/magazine/article/0,9171,2104815,00.html#ixzz1wTnSdk5q” on June 1, 2012